BS BA in Marketing Management

Have you ever wondered why certain brands catch your attention and stay in your mind? That’s marketing at work. If you’re curious about how brands are built, how campaigns go viral, and how businesses connect with real people, marketing management could be your path.

The BS Business Administration specialization in Marketing Management helps you turn that curiosity into a real skill. You’ll learn how to build strategies for branding, digital marketing, and campaigns through industry-aligned learning designed to prepare you for modern marketing careers.

This isn’t just about studying marketing; it’s about doing marketing. Through Projects, Problems, and Cases (PPC), you’ll work on real business challenges, create campaign strategies, analyze consumer behavior, and explore how marketing decisions drive business growth.

What makes this experience different is how practical and connected it is to the real world. You won’t just learn concepts; you’ll apply them through practical, collaborative activities designed to reflect how modern marketing teams work today 

What You’ll Learn and Do

You’ll build in-demand marketing skills, including:

• Brand strategy and positioning
• Digital marketing and social media campaigns
• Consumer behavior and market insights
• Content creation and campaign planning
• Data-informed marketing decisions

What Makes This Program Unique

• Learn through real business-based Projects, Problems, and Cases
• Build campaigns through hands-on, industry-inspired activities
• Develop practical skills used by real marketing teams, not just theory

Program Information

• MMDC follows a trimestral academic calendar (3 terms per year)
• The program can be completed in approximately 3 years and 2 terms
• Total of 149 units required for graduation

Potential Jobs and Salaries

How Much Will This Cost?

• MMDC offers accessible and flexible tuition options
• 3–9 units (first term): Enjoy a 40% discount on Miscellaneous Fees for 9 units and below, plus up to 36% through the Asenso Scholarship
• 15–17 units: Up to 36% Asenso Scholarship or ~P25,000 per term
• You may also use the tuition calculator for estimates

You may also use the tuition calculator for estimates

Where This Can Take You

Brands that move markets are built by people who understand both creativity and strategy. Marketing today is faster, smarter, and more global than ever, and you can be part of the professionals shaping how businesses grow through digital campaigns, audience insights, analytics, and strategic decision-making.

Through this program, you’ll develop skills in brand strategy, digital marketing, consumer behavior, campaign performance analysis, and data-informed marketing decisions—equipping you to create campaigns, connect with audiences, and drive business growth across industries.